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Micromax is an Indian consumer electronics company that was founded in 2000. The company initially focused on manufacturing budget-friendly mobile phones, and later expanded into other product categories such as televisions and laptops.
Micromax gained popularity in India in the early 2010s, and at one point was one of the top smartphone brands in the country. The company was known for producing affordable devices with good specifications, and for its aggressive marketing campaigns featuring popular Bollywood celebrities.
In recent years, Micromax has faced stiff competition from Chinese smartphone brands such as Xiaomi and Realme, and has struggled to maintain its market share. The company has also faced criticism for poor after-sales service and quality issues with some of its products.
Despite these challenges, Micromax continues to offer a range of smartphones, televisions, and other consumer electronics products in India. The company has also recently announced plans to launch new products in the budget laptop segment, in an attempt to expand its product portfolio and reach a wider audience.